Course curriculum
Four levels, a clear path through
Every learner starts where they are. Move from Beginners through to Expert at your own pace.
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Introduction to Marketing
- Grasping the concept and importance of marketing
- Investigating the marketing mix including product, price, place, and promotion
- Pinpointing target markets and recognizing customer requirements
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Market Research Basics
- Overview of market research and its significance in marketing decisions
- Performing primary and secondary market research
- Assessing market data and comprehending results
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Marketing Communication Fundamentals
- Overview of marketing communication and its different channels
- Recognizing the importance of advertising, public relations, and sales promotion
- Principles of crafting compelling marketing messages and campaigns
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Introduction to Digital Marketing
- Examining digital marketing platforms and channels
- Fundamentals of search engine optimization and search engine marketing
- Overview of social media marketing and email marketing
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Consumer Behavior
- Studying consumer decision-making processes
- Elements affecting consumer behavior
- Segmentation, targeting, and positioning approaches
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Marketing Strategy and Planning
- Formulating a marketing strategy and establishing marketing objectives
- Performing SWOT analysis and competitive analysis
- Constructing a marketing plan and executing marketing tactics
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Branding and Product Management
- Principles of brand management and brand positioning
- Product life cycle management
- Producing and introducing new products
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Integrated Marketing Communications
- Building integrated marketing communication campaigns
- Advertising approaches and media planning
- Public relations and establishing brand reputation
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Marketing Analytics
- Overview of marketing analytics and metrics-based decision making
- Evaluating marketing metrics and key performance indicators
- Employing data visualization tools for marketing insights
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Digital Marketing Strategies
- Sophisticated SEO and SEM techniques
- Social media advertising and content marketing
- Email marketing automation and customer relationship management
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Marketing Research and Consumer Insights
- Sophisticated market research approaches and techniques
- Qualitative and quantitative research approaches
- Assessing consumer insights and converting them into marketing strategies
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Strategic Brand Management
- Brand equity and brand extension approaches
- Managing brand portfolios and worldwide brands
- Brand repositioning and brand crisis management
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International Marketing
- Recognizing global marketing environments and cultural factors
- Formulating global marketing strategies and entry approaches
- Managing international distribution channels and worldwide branding
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Strategic Marketing Management
- Strategic planning and execution in marketing
- Marketing performance measurement and ROI evaluation
- Managing marketing budgets and resource distribution
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Digital Marketing Analytics and Optimization
- Sophisticated web analytics and conversion rate optimization
- A/B testing and multivariate testing for website improvements
- Predictive analytics and personalization in digital marketing
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Innovation and New Product Development
- Overseeing innovation in marketing and cultivating a creative environment
- New product development procedure and managing innovation risks
- Introducing and promoting innovative products in the marketplace
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Social Media and Influencer Marketing
- Sophisticated approaches for social media engagement and community development
- Using influencers and user-generated content in marketing
- Social media listening and reputation management
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Marketing Ethics and Corporate Social Responsibility
- Ethical factors in marketing approaches
- Sustainability and corporate social responsibility in marketing
- Harmonizing business objectives with societal and environmental considerations
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